Howdens Expo, Howden HQ
Seamless exhibition expansion
As exhibitions continue to grow in scale and complexity, venues increasingly require flexible ways to expand without permanent construction.
For Howdens Expo, Losberger De Boer delivered a temporary exhibition structure that extended the existing showroom environment while maintaining a consistent visitor experience throughout the venue.
The result was a scalable exhibition space designed to support increased capacity, improved flow and seamless integration.
The challenge
The venue required additional exhibition space to support a larger number of suppliers while maintaining operational continuity and visitor comfort.
The expansion needed to:
- integrate with the existing building
- support efficient visitor movement
- maintain a cohesive exhibition environment
- be delivered within a tight programme
The solution
A temporary A-frame structure was installed alongside the existing showroom, functioning as a natural extension of the venue.
The connected environment allowed visitors to move seamlessly between spaces while supporting increased exhibitor capacity and improved flexibility for event organisers.
The Result
The expanded exhibition environment supported:
- more supplier participation
- improved circulation throughout the venue
- enhanced opportunities for engagement and interaction
By using a temporary structure, the venue was able to scale efficiently while maintaining the quality and continuity of the existing environment.
The takeaway
Temporary structures provide a flexible and scalable way to expand exhibition environments around changing event requirements.
Integrated solutions allow venues to increase capacity while preserving operational continuity and visitor experience.
Related case studies
Frieze Art Fair | Los Angeles - Temporary exhibition environments designed to scale across multiple venues and evolving event requirements.
Arcum LEVO | Tuscan Village - A modular hospitality environment designed to combine premium guest experience with operational flexibility.
Interested in this Event space solution?
Feel free to reach out to us for more information on owning or renting one of our structures.
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