Howdens Expo, Howden HQ
Expanding exhibition space seamlessly
Every exhibition eventually faces the same challenge: not enough space.
As events grow, so do expectations around exhibitor capacity, visitor experience and event flow. At Howden HQ, additional exhibition space was needed to support more suppliers while maintaining a seamless experience throughout the venue.
Losberger De Boer installed a temporary A-frame structure directly alongside the existing showroom, creating a natural extension of the event environment without permanent modification to the building.
The challenge
The existing showroom created a strong foundation for the event, but additional space was required to:
- accommodate more suppliers
- improve visitor circulation
- maintain a consistent experience throughout the venue
- meet a tight installation schedule
The solution needed to expand the venue efficiently while integrating naturally with the existing environment.
The solution
A temporary A-frame structure was installed adjacent to the showroom, creating additional exhibition space that functioned as a connected extension of the venue.
The structure allowed visitors and exhibitors to move easily between spaces while maintaining a consistent look and feel throughout the environment.
This approach provided:
- additional supplier capacity
- improved event flow
- flexible exhibition space
- scalable expansion without permanent construction
The Result
The expanded environment supported a broader range of exhibitors while improving the overall organisation of the event.
The additional space created:
- more supplier stands
- improved circulation
- increased opportunities for interaction between visitors and exhibitors
Temporary structures provided a practical way to scale the venue while preserving the functionality of the existing space.
The takeaway
Temporary structures offer a flexible solution for expanding exhibition environments without permanent venue changes.
By integrating additional space directly into the event environment, organisers can increase capacity, improve visitor flow and adapt venues around changing event requirements.
Related case studies
Frieze Art Fair | Los Angeles - Temporary exhibition environments designed to scale across multiple venues and evolving event requirements.
Arcum LEVO | Tuscan Village - A modular hospitality environment designed to combine premium guest experience with operational flexibility.
Interested in this Event space solution?
Feel free to reach out to us for more information on owning or renting one of our structures.
Managing Director
