Crane-Set event installation
Creating Event Space in an Active Industrial Environment
Creating Event Space in an Active Industrial Environment
Client: Houston Tents & Events
Project: Ameritex Pipe & Products Customer Appreciation Event
Location: Houston, Texas
Structure: 30m x 50m Losberger De Boer Structure
Application: Corporate / Industrial Event
The Challenge
For Ameritex Pipe & Products, the objective was clear: bring customers, partners and guests together for an event that reflected both the scale of the business and the value of its relationships.
Rather than moving the event to an external venue, Ameritex chose to host guests within its own operational environment.
The challenge was to create a professional event venue within an active industrial site, without disrupting day-to-day operations or altering the existing site layout.
The Solution
Working alongside Houston Tents & Events, Losberger De Boer transformed part of the industrial facility into a temporary event venue.
The installation approach was tailored to the realities of the site, allowing a spacious covered environment to be created while preserving the existing layout and operational activities.
The result was a welcoming venue that remained true to its industrial surroundings, giving guests a unique insight into the business while enjoying the comfort and atmosphere expected from a professionally delivered event.
Creating Space for Connection
The completed structure became the focal point of the event.
It provided space for:
- Customers and business partners
- Hospitality and reception areas
- Live entertainment
- Networking and engagement
What is normally an operational industrial site became a place designed to bring people together, strengthen relationships and create memorable experiences.
Why It Worked
Every venue presents its own challenges.
The flexibility of the Losberger De Boer system made it possible to create an event environment around the site, rather than requiring the site to adapt to the event.
This approach enabled Ameritex to welcome guests into an authentic setting while maintaining the operational integrity of the facility.
The Outcome
The event successfully brought together customers, partners and stakeholders in an environment that reflected both the identity of the business and the significance of the occasion.
Guests enjoyed a professional and welcoming atmosphere, while Ameritex continued its operations uninterrupted.
The project demonstrates how temporary event structures can unlock opportunities in locations where traditional venues are simply not available.
Read more Event Space cases HERE.
The Partnership
This project was delivered through close collaboration between:
- Ameritex Pipe & Products
- Houston Tents & Events
- Losberger De Boer
Together, the teams transformed a complex industrial environment into a successful event destination.
The Takeaway
The best event venues are not always purpose-built.
With the right approach, even an active industrial site can become a place where people connect, celebrate and build lasting business relationships.
Interested in this Event space solution?
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Managing Director
