Creating an Iconic Hospitality Space for the 37th America’s Cup
Case Study
Creating an Iconic Hospitality Space for the 37th America’s Cup
In 2024, Barcelona hosted the 37th edition of the America’s Cup, a world-renowned sailing competition. Losberger De Boer played a pivotal role by delivering bespoke spatial solutions that met both the operational and hospitality needs of the event. Our scope ranged from key infrastructure within the Race Village and Fan Zones to the central hospitality structure on the Moll de la Marina quay—a three-storey venue combining elegance and functionality.
The Challenge
The client required a hospitality structure that would:
- Serve as a landmark within the city while offering uninterrupted views of the
- Accommodate up to 1,000 guests with full accessibility across all
- Provide a flexible layout suitable for corporate events and VIP receptions—even on non-race
- Overcome logistical hurdles such as uneven terrain, dual-surfaced flooring, and a restricted installation timeframe.
Our Solution
We designed and built a 4,500 m², three-storey structure, strategically located on the Moll de la Marina to maximise sea views and blend seamlessly with Barcelona’s distinctive architectural character.
The structure featured:
- Ground floor: A reception area and VIP lounge for corporate guests and sailing enthusiasts, alongside a dedicated area for the Challenger of Record team, developed in partnership with
- First floor: A private space for the New Zealand team and their supporters, designed for both focus and celebration.
- Second floor: Exclusive sponsor lounges for brands such as Louis Vuitton, Emirates, and Acciona, with tailored design elements reflecting each brand’s identity.
To address the uneven terrain and structural load limits, we implemented advanced engineering techniques, including long dragline beams for effective load distribution. The structure was securely anchored with over 500 chemical anchors, manually installed within a tight five-day timeframe.
Design elements included floor-to-ceiling glass panels to provide panoramic views, timber cladding inspired by Barcelona’s architectural heritage, and integrated solar panels powering lighting and catering equipment, supporting the event’s sustainability goals.
The Result
The hospitality venue delivered a sophisticated, functional environment that enhanced the event experience for all stakeholders. Its versatile layout accommodated a range of guest profiles while ensuring operational efficiency. Despite the logistical complexities, the project was delivered on time and exceeded the client’s expectations.
This project showcases Losberger De Boer’s expertise in creating dynamic, high-quality solutions for major international events, turning challenges into opportunities to deliver outstanding results.
Client Brief
For the hospitality space, the client requested an iconic city-centre location that could act as a reference point for enjoying the regatta while accommodating all spatial needs. A three-storey structure was specified from the outset—not only for its capacity but also for the top-floor height needed to offer unobstructed sea views.
In addition, a technical zone was required at the rear, consisting of two supplementary tents for staff and event machinery.
Challenges & Solutions in Constructing the Hospitality Area Location and Load Distribution
A major challenge was the mixed nature of the ground: half the structure sat on solid concrete, while the other half was above a raised car park supported by columns. This discrepancy limited load capacity in certain zones.
Our engineering team recalculated the structure’s load—initially applying 12 tonnes per column, which had to be reduced to 3.5 tonnes. We used long-span dragline beams to distribute the weight evenly and avoid overstressing vulnerable areas.
Addressing Uneven Terrain
The harbour location posed architectural obstacles such as skylights nearly half a metre high. We pre- leveled the surface to ensure a flat, interference-free base before beginning construction.
Anchoring and Stability
To ensure full structural stability, we used chemical anchoring: over 500 holes were drilled for precise column fixing. Despite the complexity, this stage was completed in just five days.
Technical Space Optimisation
With a large guest area, we also needed to house essential utilities—catering, plumbing, electrics, generators, and HVAC systems. Limited space meant meticulous planning. We also integrated an emergency staircase and goods lift for seamless catering logistics.
Material Durability & Weather Resistance
Although temporary, the structure needed to endure three months of intense use and varying weather. All materials—from flooring to furniture—were chosen for durability and performance.Given Barcelona’s summer heat, hydration and cooling were prioritised: constant ice and water supplies ensured worker well-being and equipment efficiency.
Access to the Regatta
To enhance the guest experience, we designed a staircase directly linking the venue to the quay’s floating pontoons. Positioned eight metres above, this allowed fast access from boats to the venue.
Successful Execution
Despite the complexities, the structure was assembled and dismantled on schedule. The client expressed total satisfaction, and the cherry on top—New Zealand claimed victory, boosting celebration among attendees.
This project not only demonstrated our ability to overcome technical and logistical challenges but also underscored our commitment to xcellence in the construction and execution of high-impact international events.
Target Audience
The event was open to both local and international audiences passionate about sailing. As a visual spectacle featuring cutting-edge technology, the America’s Cup continues to attract worldwide admiration.
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