Experiential Fan Zone for British Airways
An experiential brand activation for British Airways at Twickenham Stadium.
The details
Losberger De Boer create this experiential fan zone for British Airways twice a year at Twickenham Stadium during the Six Nation Championships and Autumn Internationals.
What do we create?
The MaxiFlex Arcum is one of the most flexible large structures available in the market today. It is available in widths from 10 to 50m and offers countless configuration options.
The specification includes:
- Translucent or opaque roof covers
- Vertical or horizontal wall panels in glass or hard PVC
- Various roof options
- Optional canopy
- Single or double-storey
Why are experiential fan zones gaining popularity?
Fan zones are changing the way people experience live sport. They turn waiting time into part of the action, with things like VR challenges, photo spots and interactive games that bring fans closer to the event.
They’re also places to meet, share the buzz and feel part of the community. For organisers and sponsors, fans are more engaged, and there are more opportunities to grow the event.
Find out more about how Losberger De Boer can support you at sports events here.
Interested in this Event space solution?
Feel free to reach out to us for more information on owning or renting one of our structures.
Managing Director
